CROWTH
Growth strategy
Sustainable business models
Value-based pricing
Sales excellence
CROWTH
Growth strategy
Sustainable business models
Value-based pricing
Sales excellence
Mission
Crowth's mission is to strengthen the European champions in technology, services and software to excel in a global market - driven by passion to create true value for customers and planet
Kay M. Croonen
14 years of experience in strategy consulting in growth, offer, pricing and sales in technology, chemical, services and software industries
Realising sustainable growth
Growth Strategies
Growth Strategies
Growth Strategies
Where to play, how to win: Design go-to-market around the offer, customer and market
Project examples (selection):
Go-To-Market,
Customer segmentation,
Product-Market combinations
(Un)bundling of services,
Platform monetisation
Sustainability
Growth Strategies
Growth Strategies
Leaving each place better than we found it: Make sustainable innovation a commercial success
Project examples (selection):
Value chain strategies,
Sustainable monetisation,
Green innovation pricing,
Sustainable value propositions
Pricing
Growth Strategies
Pricing
Extract your value: Pricing is the quickest and most impactful profit lever in the growth toolbox
Project examples (selection):
Pricing structure,
Value-based pricing,
New product pricing,
Packaging & pricing,
Conditional discounting
Sales
Growth Strategies
Pricing
Organize commercial teams to boost sales: Prevent profit leakages in execution
Project examples (selection):
Sales organisation design,
Sales team efficiency,
Key account management,
Project pricing guidance,
Sales rep incentives